Our Story: The Essence of Forever Beauty

Meet Our Founder

A connoisseur of beauty, Hedvika spent years testing skincare with uncompromising honesty. She sought efficacy over trends. Discovering Idenel wasn’t just a finding – it was a revelation of quality that she felt compelled to share with the world.

True luxury lies in results, not just promises. I founded Forever Beauty to bring you only the rare rituals that have truly transformed my own skin, without compromise.

Hedvika Kollerová, Founder

Our philosophy is rooted in the art of careful curation. We do not chase fleeting trends; instead, we seek the profound wisdom of Asian skincare rituals combined with modern standards. Every product in our portfolio has passed rigorous testing to ensure it delivers not just hope, but visible and tangible transformation. Only the exceptional formulas earn their place in our collection, representing the pinnacle of skincare innovation.

We believe that true beauty is supported by evidence. By partnering with world-class laboratories, we bridge the gap between clinical efficacy and the luxury experience. We bring you professional-grade solutions, ensuring that our skincare works deep within the dermis, respecting the skin's natural biology. This harmony of advanced biotechnology and ethical care guarantees results that are both profound and enduring.

Our Family of Brands

Idenel

Experience the true awakening of your skin. Idenel merges precise science with the grace of a daily ritual. Its revolutionary Altum™ Needling System bypasses natural barriers to unlock your skin’s dormant potential, revealing a radiance that comes from deep within.

Discover the Brand

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